Rory is a problem solver.
He can fix complicated things in creative ways by designing simple software.
He takes a brief, looks at the whole picture, finds the problem & shows you how to solve it. If you like the idea, he can design it.
It sounds simple, but there’s actually a lot to it...
It's about making things easier.
Saving people time, lightening the load.
It’s harder than it looks - learning the technology, prioritising information, understanding psychology, addressing ergonomics and defending accessibility.
It requires an understanding of programming languages, information architecture, colour perception, shape recognition, semantics and meaning. There’s neuroscience, economics, physics and mathematics, not to mention art.
The proof is in the data.
Rory’s work consistently adds value.
Design merit can be measured. Using analytics and gathering feedback, Rory’s work is proven to consistently add value to his clients.
