Designing a DMCC compliant subscription management system.
The UK’s Digital Markets, Competition and Consumers (DMCC) Act requires that companies offer consumers the ability to easily cancel a subscription. The cancellation process must be as simple as the sign up process.
The Times newspaper needed to build a subscription management service that was fully compliant with national legislation. However, the business also needed to try and retain as many customers as possible. The challenge was to minimise cancellations whilst also complying with legislation.
Discovery
Understanding legislation details, business objectives, subscription models and the newspaper’s design system.
Some details of this project are currently under NDA. For further information, please get in touch.
Delivery
Designing a process flow that allows users to easily unsubscribe, take time off, downgrade or change their subscription type.
